Social Vision secures sponsorship for new intergenerational walking project



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Social Vision secures sponsorship for new intergenerational walking project

New innovative ‘social walking’ project planned in York to be led by local students

Social Vision is delighted to have secured sponsorship for a new intergenerational walking project delivered by Move the Masses. Joe Gardham of Social Vision said:

Move the Masses are an inspirational local project that I’ve been engaged with since the concept stage. Through our work with Olympian Homes, I’ve been able to introduce them to some awesome local projects, and their appetite to really embed themselves in and support the local community is fantastic.

The work that Move the Masses do to engage marginalised and isolated communities is ground-breaking and I love the way that Egg and her team are constantly innovating to ensure they meet the needs of some of York’s most vulnerable residents. This new project demonstrates this perfectly, and I’m so excited to see and hear about the mutual benefits to both students and beneficiaries.

Read the press release below:

Olympian Homes, the development company looking to regenerate the former Mecca bingo site on Fishergate, is supporting a local charity which helps to create healthy communities through physical activity.

The partnership will enable York-based Move the Masses to develop a new innovative programme which will help people from across different generations and ages to take part in regular group walks led by local students, boosting both the mental and physical health of isolated and vulnerable people.

The aim of the project is to work with a student intern to develop a new ‘Walk Leader’ training programme and recruit ten new walk leaders to lead a regular series of group walks across the City.  The target is to recruit volunteers from younger age groups to improve intergenerational relationships, and to create a legacy project which will continue to provide group walks across the whole city, ensuring as many people as possible can access a group walk that is local to them.

Funding has been provided by the property company for the charity to recruit an intern from the University of York, who will create the materials and develop the programme, along with recruiting other students as volunteers.

Egg Cameron, CEO of Move the Masses commented: “The support of Olympian Homes is really appreciated and will allow us to deliver this programme and encourage as many people as possible to take part.  The mental and physical benefits of regular social walking are enormous and the initiative will also foster better relations between different generations.  We want to tap into the enthusiasm of students to make this a big success.”

George Downes from Olympian Homes commented: “Since we started to develop our plans for the former Mecca site, we have been keen to get involved with the local community and supporting this programme is a great way to enable this really positive project that will have major health and social benefits to many people in York.”

A planning application has been submitted to transform the former Mecca Bingo Hall, which shut down earlier this year, into a new, high-quality student community which includes a variety of rooms, social space and landscaped grounds.

Move the Masses was founded in 2018 and has been helping people in York to improve their wellbeing through movement for over three years.  Their walking buddy project, ‘Move Mates’ has provided one-to-one walking support for over 190 people.


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