York’s Brightsparks agency proves you can make a profit and do good at the same time

Bec Horner

Bec Horner

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York’s Brightsparks agency proves you can make a profit and do good at the same time

York based Brightsparks creative agency specialises in behaviour change for social good. They work exclusively with social purpose organisations providing cutting-edge digital, marketing and creative services to help them grow and improve their services that make a difference to people’s lives and society.

With clients in the NHS, local authority, charity and governments across the UK, Brightsparks doubled their turnover during the pandemic. It has also expanded its team to 16 members of staff, and recently moved to new city centre premises. A local organisation making a profit whilst doing great stuff. Social Vision absolutely love news like this!

Brightsparks Managing Director Andy Simpson said:

The last two years have been a difficult time for everyone but as a business, it has been really rewarding to work on projects like public health campaigns and supporting clients to promote and expand their services that help people like foster carers, domestic abuse survivors and people with learning disabilities. We have a really talented team of people that are passionate about creating digital, marketing and creative solutions that help these types of organisations to address the problems they face.

Some of Brightsparks’ most recent projects include working with Local Authorities in Yorkshire to promote fostering as a career and help recruit more foster carers to care for some of the most vulnerable children in society. Brightsparks is working with 19 NHS trusts to help them improve the lives of people that experience addictions as well as campaigns that aim to raise awareness about the dangers of increased alcohol consumption during the pandemic.

Brightsparks has also worked extensively with City of York Council over the last 18 months on a range of public health campaigns such as promoting their Health Trainer Service which provides tailored advice and support to people about diet, exercise, smoking cessation and wellbeing, as well as a high profile campaign around encouraging people to use active forms of transport like walking, cycling and bus to get around the city. Debbie Manson from City of York Council’s Communications Team said:

The campaigns have resulted in a significant increase in service user engagement and referrals to the services. We have a fantastic working relationship with Brightsparks and we’re very pleased with the results.

It appears there are exciting times ahead for Brightsparks as they continue their quest to work on more socially conscious projects.

So, what’s next from Brightsparks? Andy Simpson explains it’s all about staying true to our values:

Of course it is fantastic that we have doubled our turnover in the last year and we are super excited about our new office at Millers Yard off Gillygate, but the most important thing for our continued growth and prosperity is that we keep partnering and working with organisations that share our values and believe in improving people’s lives and creating a fairer society. I think there is a real appetite out there these days from people and organisations to make a difference and we want to be the go to agency that they come to for help.

Check out Brightsparks https://www.brightsparksagency.co.uk/about

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